The Dissident Right Launches Its First Ad Network

How did you discover a need for a Right-wing advertising network?

Back in November, I did some research and found roughly 600, or so, organizations that I think might be interested in joining a pro-White advertising network, either as an advertiser, a publisher, or both. They run the gamut from book publishers, to online magazines, to retail outlets, to membership organizations, and everything in-between.

How did you get the ad network started as a company?

I put together a committee of seven people to explore the possibility of creating an ad network constituted of these groups. Tom Kawczynski, Billy Roper, Father Francis of Stormfront, and some others who prefer not to be named joined the committee. William Johnson offered legal counsel.

My working title for the network was the Aryan Advantage Advertising Network, but, as you can imagine, the other members of the committee shot that down. We settled on Allright Alliance Advertising Network, keeping the acronym A3N.

What is your business model to bootstrap this concern?

We’re going to start by offering ad space in digital books that I publish through the Colchester Collection’s publishing imprint, Fairborne Publishing. The concept is pretty simple: I insert an advertising page as the second page of each PDF version of the book that I publish. This page will usually have between 12-20 display ads. I’ve already done the first book, Nesta Webster’s Secret Societies And Subversive Movements. I chose this title because it is the most downloaded PDF version of any book in the Colchester Collection. It averages about 5,000 downloads per year. Follow the link above to see how it turned out.

What will it cost for Right-wingers to advertise with your service?

I will not change any ad page until the book that it is in has received at least 10,000 downloads. I figure with the network effect (people sharing the file with friends, other sites hosting the file, and so on), that each ad page will receive approximately 25,000 views. This makes each ad (depending on the size of the banner) worth about $250, because we’re just starting-up the network and we want to ensure that our advertisers feel like they got their money’s worth, our prices are considerably below that. We really want this to be a long-term project and are willing to work with advertisers and publishers in any capacity that we can in order to help them succeed. The A3N will be run as a non-profit.

The next book with ads that I’m going to publish is Lothrop Stoddard’s Into The Darkness which receives about 2,000 downloads per year.

The pricing for banner ads is as follows. If you’d like to see what these sizes look like, please look at the ad sizes on our site.

Rectangle (300px X 250px): $35.00
Skyscraper (120px X 600px): $35.00
Leaderboard (728px X 90px): $30.00
Full Banner (468px X 60px): $25.00
Small Rectangle (180px X 150px): $25.00
Square (125px X 125px): $20.00
Half Banner (234px X 60px): $20.00
Button (120px X 60px): $15.00

Read the rest here: The Dissident Right Launches Its First Ad Network – March 11, 2019 – Amerika.org

The Dissident Right Launches Its First Ad Network

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